This BidX presentation explains how to use Amazon Marketing Cloud (AMC) data to create targeted audiences for sponsored ads, allowing advertisers to increase bids for high-value users like cart abandoners and wishlist lookalikes. The approach delivers over 2x better ROAS and 3x better sales compared to broad targeting, with 80% of advertisers currently missing these optimization opportunities. BidX offers tools and templates to easily implement audience targeting through either modest bid increases in existing campaigns or dedicated high-multiplier audience campaigns.

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This presentation from VAA Philippines demonstrates how virtual assistants can accelerate business growth on e-commerce platforms like TikTok Shop and Amazon. The company showcases two compelling case studies: one showing improved PPC performance on Amazon, and another featuring Morphcostumes achieving over 7000% revenue growth on TikTok Shop (from £165 in July to £12,615 in October 2024). The core message is that business owners are often stuck doing $95/hour tasks that could be delegated to VAs, allowing them to focus on higher-level business strategy instead of managing countless operational tasks.

This AVASK presentation argues that US e-commerce sellers should expand to Europe to escape the oversaturated US Amazon marketplace. Europe offers 500+ million customers across major markets worth hundreds of billions in e-commerce revenue. AVASK helps businesses navigate European expansion by handling VAT registration, compliance, and logistics challenges.

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During our lunch break would be a great time to head over to the Networking Tab and join a Networking Round Table or hop into the Matchmaking Tab and participate in some speed networking with other attendees!

This Quiet Light presentation by Pat Yates argues that falling interest rates are about to trigger a major M&A boom, with private equity firms holding over $2 trillion in capital waiting to deploy and market optimism at pre-pandemic highs. Lower interest rates will drive higher business valuations and unleash massive pent-up buying demand that has been constrained by the recent high-rate environment. Quiet Light’s goal is preparing business owners to exit at maximum value during this anticipated surge in acquisition activity.

This presentation by Chris Rawlings and Sophie Society demonstrates real Amazon PPC strategies for 2025, showcasing how Sponsored Brand Video campaigns consistently outperform traditional Sponsored Products campaigns with lower CPCs and better ACoS across multiple case studies. The presentation includes detailed launch examples across different product categories (supplements, homegoods, kitchen products) with actual performance data, showing campaign structures have evolved from simple exact match keyword focus in 2024 to more diverse approaches including auto campaigns, category targeting, and video ads in 2025. Sophie Society positions itself as a premium PPC management partner, highlighting dramatic client success stories like growing accounts from $5k to $71k monthly revenue and emphasizing their expertise delivers better results than solo efforts.

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This presentation from Titan Network outlines a 6-tier pricing management system for Amazon sellers, with price tiers ranging from List Price (highest, used sparingly to validate MSRP) down to Event Price (lowest, for major sales events like Prime Day and Black Friday). The system helps sellers strategically control demand, maximize profits, and unlock Amazon’s price strikethrough features by aligning pricing with inventory levels and seasonal timing. Titan Network offers tools including a Price Tier Calculator and Price Tier Tracker to help sellers implement this pricing strategy across their entire catalog.

This Pattern presentation by Rob Hahn discusses how Amazon completely overhauled their supply chain operations in 2024, introducing major changes including new inbound shipping APIs, two-tiered crossdock networks, updated storage fees, and AWD (Amazon Warehousing and Distribution). The presentation shows how these changes dramatically increased complexity for sellers, with inventory distribution spreading from just 2 main fulfillment centers to 18+ centers by March 2025. Hahn emphasizes that “forecasting is always wrong” and speed is now more critical than ever, while predicting 2025 will bring continued challenges including tariff pressure, more restrictive ASIN limits, and the rollout of Amazon Freight LTL services.

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This Trellis presentation by Ali Babul argues that traditional holiday strategies of increasing discounts, bids, and budgets erode margins without building sustainable profitability. Instead of chasing volume, sellers should use Amazon Marketing Cloud (AMC) and audience targeting to acquire smarter (high-LTV customers), retain smarter (one-time buyers vs natural repeaters), and monetize smarter (larger baskets through bundles). The presentation includes a comprehensive holiday strategy matrix showing how to implement these three approaches across different funnel stages for long-term profitable growth rather than just record sales.

This presentation by Ephraim Ausch from Tactical Logistic Solutions focuses on preparing for Q4 2025 inventory challenges, highlighting key deadlines like having inventory at Amazon by October 19 for Black Friday and by end of October for Christmas. The presentation compares Amazon AWD (which offers lower storage costs but has significant drawbacks like delivery delays and no customer support) versus using a 3PL with their SplitSmart service, which provides faster, more reliable FBA delivery at competitive rates. Tactical offers end-to-end supply chain solutions including warehousing, freight forwarding, and their flat-rate SplitSmart FBA delivery service that bypasses AWD delays.

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During our lunch break would be a great time to head over to the Networking Tab and join a Networking Round Table or hop into the Matchmaking Tab and participate in some speed networking with other attendees!

Every notification, every crisis, every ‘quick question’ costs you money. Discover how top sellers are eliminating their Sanity Tax™ and reclaiming up to 20 hours per week using the FOCUS Framework. Stop paying with your time, your peace of mind, and your profits.

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This presentation is from Unybrands introducing their “BrandMD” tool. BrandMD is an AI-powered analytics platform that expands the traditional 5P marketing framework (Product, Price, Place, Promotion, Profitability) with three additional Unybrands-specific factors (Momentum, Efficiency, Supply Chain) to provide automated brand health assessments using 40+ KPIs.

This Levanta presentation outlines a performance-driven approach to scaling external traffic for Amazon sellers through seven key strategies. It covers the pros and cons of different traffic sources including paid advertising, organic/community marketing, deal sites, email lists, retargeting, PR/media features, and affiliate/influencer marketing. The presentation positions affiliate marketing as particularly attractive due to its “low risk, high return and scalable” nature, and showcases Levanta’s platform features for managing creator partnerships, automatic payments, and tracking ROI from external traffic sources.

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